WiMAX has so far struggled to establish a foothold in the mature markets of Europe, North America and Asia, and many view the emerging markets, with their low fixed-line penetration, as the key hunting ground for WiMAX. However, the combination of several factors including technology evolution, cost, coverage, vendor support and service provider choices limit WiMAX’s future potential as a mass-market broadband technology in emerging markets. As a result, WiMAX will remain a niche technology, forming part of established fixed and mobile operators’ broader broadband access portfolios.

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Table of Contents : Executive summary In a nutshell Key messages WiMAX will remain niche in emerging markets WiMAX uptake remains low WiMAX lacks competitiveness against the alternatives WiMAX technology evolution is stalling Consolidation among independent WiMAX service providers Setting the scene: current state of play Emerging markets and WiMAX: hype versus hope WiMAX technology evolution Who is deploying WiMAX in emerging countries? WiMAX service provider strategies Service provider technology choices Spectrum Access network Service provider marketing strategies Target segments Product positioning Pricing strategies Value-added services Sales and distribution WiMAX alternatives and user demand Competing technologies: DSL and mobile DSL dominating urban fixed broadband Mobile putting pressure on both fixed and WiMAX players User demand Enterprise Consumer services: high- and mid-spending customer segments Shared access key for ‘bottom of the pyramid’ segments WiMAX market development scenario WiMAX will remain niche in emerging markets WiMAX technology evolution Mobile WiMAX maturing Mobile WiMAX maturing 16d versus 16e in an emerging market context Vendor divisions emerging on 16e Infrastructure cost curve: CE prices still a challenge Regulation and spectrum Case studies Digicel (Caribbean) Company background Technology choices and rollout Services and marketing Success to date and future plans Ovum view Mena Telecom (Bahrain) Country overview Company background Technology choices and rollout Services and marketing Success to date and future plans Ovum view Mobilink (Pakistan) Country overview Company background WiMAX in overall strategy Services and marketing Ovum view Movilmax (Venezuela) Country overview Company background Technology choices and rollout Services and marketing Success to date and future plans Ovum view Packet One Networks (Malaysia) Country overview Company background Technology choices and rollout Services and marketing Success to date and future plans Ovum view Scartel (Russia) Country overview Company background Technology choices and rollout Services and marketing Success to date and future plans Ovum view Tata Communications (India) Country overview Company background Technology choices and rollout Services and marketing Success to date and future plans Ovum view Vodacom (South Africa) Country overview Company background Technology choices and rollout Services and marketing Ovum view List of Tables Table 1: Pricing of selected WiMAX versus comparable DSL & HSPA services Table 2: Selected WiMAX provider value added service portfolio Table 3: WiMAX market development scenario in emerging markets Table 4: 16e versus 16d Table 5: Overview of vendors’ positioning regarding WiMAX, HSPA and LTE Table 6: WiMAX Forum’s Certified product profiles for 16d and 16e Table 7: Mena Telecom’s ‘mykey’ packages Table 8: Zain’s HSPA key and Zain@home WiMAX services Table 9: Mobilink WiMAX services and pricing Table 10: Movilmax WiMAX post-paid tariff plans for residential users Table 11: P1 Wiggy plans Table 12: Other P1 WiMAX packages Table 13: P1’s fair usage policy Table 14: Tata Communications WiMAX packages Table 15: Vodacom WiMAX packages List of Figures Figure 1: Geographical split of pre-WiMAX/WiMAX network rollouts Figure 2: Pre-WiMAX/WiMAX networks in emerging markets Figure 3: Spectrum used for emerging market pre-WiMAX/WiMAX networks Figure 4: Technologies for emerging market WiMAX network rollouts Figure 5: Movilmax positioning of WiMAX Figure 6: Fixed and mobile penetration in selected emerging markets Figure 7: Sample demographic of PC/broadband ownership in Argentina Figure 8: Mena Telecom WiMAX post-paid tariff plans for residential users Figure 9: Movilmax positioning of WiMAX Figure 10: P1’s WiMAX presence in Malaysia

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